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MULTICHANNEL MERCHANT » WEBCHANNEL
WebchannelJan 01, 2008 10:30 PM By Tim Parry
Office supplies cataloger Staples is giving its contract customers an option: paper or online. In an effort to eventually cut down on the number of catalogs
WebchannelJan 01, 2008 10:30 PM By Ken Magill
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that
WebchannelJan 01, 2008 10:30 PM By MCM staff
A woman goes online in search of a new blouse. She’s not exactly sure of what she’s looking for, so she asks her sister to shop with her. Her sister thinks
WebchannelDec 19, 2007 4:53 AM By Cam Balzer
In his Nov. 26 NY Times article,
WebchannelDec 01, 2007 10:30 PM By MCM staff
AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users
WebchannelDec 01, 2007 10:30 PM By Ken Magill
Attention online merchants: Your customers’ patience for technical foul-ups getting in the way of their purchases is wearing dangerously thin.
The reason: As e-commerce site experiences continue to improve, customer expectations improve right along with them.
WebchannelDec 01, 2007 10:30 PM By Monica Kitchen
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.
WebchannelDec 01, 2007 10:30 PM By Jim Tierney
Royston, U.K.-based Hotel Chocolat is now officially open for business in America. The upscale European chocolatier launched a U.S. Website in early October.
WebchannelNov 01, 2007 9:30 PM By Ken Magill
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
WebchannelNov 01, 2007 9:30 PM By Ken Burke
Think the traditional means for measuring print catalog performance
Posted 23 hours ago
by Jim Davidson
Posted 2 days ago