MULTICHANNEL MERCHANT » WEBCHANNEL
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that
A woman goes online in search of a new blouse. She’s not exactly sure of what she’s looking for, so she asks her sister to shop with her. Her sister thinks
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
In his Nov. 26 NY Times article,
Attention online merchants: Your customers’ patience for technical foul-ups getting in the way of their purchases is wearing dangerously thin.
The reason: As e-commerce site experiences continue to improve, customer expectations improve right along with them.
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.
Royston, U.K.-based Hotel Chocolat is now officially open for business in America. The upscale European chocolatier launched a U.S. Website in early October.
AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
Think the traditional means for measuring print catalog performance