Webchannel ARCHIVE

Little tweaks pay big for Skinner site  Jan 01, 2008 10:30 PM By Ken Magill

If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that

Control Freaks  Jan 01, 2008 10:30 PM By MCM staff

A woman goes online in search of a new blouse. She’s not exactly sure of what she’s looking for, so she asks her sister to shop with her. Her sister thinks

When less equals More  Jan 01, 2008 10:30 PM By MCM staff

At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,

Getting Serious About Cyber Mondays  Dec 19, 2007 4:53 AM By Cam Balzer

In his Nov. 26 NY Times article,

Great expectations  Dec 01, 2007 10:30 PM By Ken Magill

Attention online merchants: Your customers’ patience for technical foul-ups getting in the way of their purchases is wearing dangerously thin.

The reason: As e-commerce site experiences continue to improve, customer expectations improve right along with them.

Sure Fit launches Spanish-language consumer Website  Dec 01, 2007 10:30 PM By Monica Kitchen

To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.

Hotel Chocolat opens U.S. Website  Dec 01, 2007 10:30 PM By Jim Tierney

Royston, U.K.-based Hotel Chocolat is now officially open for business in America. The upscale European chocolatier launched a U.S. Website in early October.

New tricks for Old Pueblo  Dec 01, 2007 10:30 PM By MCM staff

AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users

Measure for measure  Nov 01, 2007 9:30 PM By Ken Burke

Think the traditional means for measuring print catalog performance

Sign me up  Nov 01, 2007 9:30 PM By Ken Magill

Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.

Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.






© 2014, Access Intelligence, LLC. All rights reserved.