MULTICHANNEL MERCHANT » WEBCHANNEL
In the history of advertising, no ad vehicle has come so far, so fast, as
search engine marketing. To those of us who have been practicing SEM for
years, it’s amazing just how fast this space moves. Everyday there are new
challenges, increasing competition and new technological advances that
dazzle the mind.
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.
Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like
First it was dogs and horses. Then it was fish and ferrets. Now Pets United is setting its sights on sites outside the pet industry by acquiring URLs
Shopping for industrial tools online can be a major production especially if a site is not up to snuff. Production Tool Supply sells such complex items
In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past
CozyDays, a multichannel retailer of outdoor living products, launched three specialty online catalogs in late July to complement its CozyDays.com Website.
Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.
Search engine marketing continues to become more and more sophisticated–maturing rapidly to keep up with industry growth.