Webchannel ARCHIVE

Is Search So Easy A Caveman Can Do It?  Oct 02, 2007 9:33 PM By Janel Landis

In the history of advertising, no ad vehicle has come so far, so fast, as
search engine marketing. To those of us who have been practicing SEM for
years, it’s amazing just how fast this space moves. Everyday there are new
challenges, increasing competition and new technological advances that
dazzle the mind.

Tooling around on PTS  Oct 01, 2007 9:30 PM By MCM staff

Shopping for industrial tools online can be a major production especially if a site is not up to snuff. Production Tool Supply sells such complex items

E-conundrum  Oct 01, 2007 9:30 PM By Ken Magill

Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.

Three analytics you’ll meet in 2.0  Oct 01, 2007 9:30 PM By Larry Becker

Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like

Pets United goes after new animal  Oct 01, 2007 9:30 PM By Mark Del Franco

First it was dogs and horses. Then it was fish and ferrets. Now Pets United is setting its sights on sites outside the pet industry by acquiring URLs


In celebrating this year’s crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past

CozyDays opens three online stores  Sep 01, 2007 9:30 PM By Tim Parry

CozyDays, a multichannel retailer of outdoor living products, launched three specialty online catalogs in late July to complement its Website.

Keep an eye on the experience  Sep 01, 2007 9:30 PM By Larry Becker

Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.

Taking SEM to the Next Level  Aug 30, 2007 3:27 AM By Janel Landis

Search engine marketing continues to become more and more sophisticated–maturing rapidly to keep up with industry growth.

Live from eTail: Zappos CEO Shares Top 10 List  Aug 08, 2007 6:08 AM By Melissa Dowling


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