WEB CHANNEL: SEO/SEM
Tactics, strategies, and news regarding search engine marketing (SEM) and search engine optimization (SEO) for catalogers, Web marketers, retailers, and multichannel merchants
Secrets of Natural SearchLet's say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no... Live from eTail: Online Visibility and VampiresWashington—Do you know where to find the vampires in your state? You could find out online, says Steven Berlin Johnson, author of Everything Bad is Good For You. In his Aug. 7 session at the eTail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet World. ... Google, American Blinds Get Ready to Rumble over Trademark Keywords(Searchline) The online advertising industry is moving fast these days. But apparently that doesn't oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November--almost four years after it was filed.... Google's New Search: Universal, and Far from Remote(Searchline) Google's made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.... Calendars.com Optimizes Campaigns, Bids(Searchline) For a business that’s built around time, Calendars.com doesn’t have much of it. ... Organic Search vs. User-Generated Content: and the Winner Is...Gift giving can be a drag. Every year I, like many others, fret over what to get my significant other. I almost always revert to a tried-and-true purchase:... Questions, Ire Rise from Utah's "Do Not Bid" Trademark Law(Searchline) A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.... Optimizing Website Content: It’s Easier Than You ThinkMy clients often say to me, “Look at all the content I added to my site! Why aren’t my positions improving?” or “Why am I still not getting indexed? I don’t understand!” ... Google Readies for Action(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, ... Get Smart: Three Steps to Intelligent Keyword BiddingA bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing... Search Gets Social(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. ... In Testing, Keep the Baby, Change the Bathwater(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother's wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic, ... A Gaggle of Google Updates(Searchline) Those marketers who are up for a good algorithm chase should lace up their Adidas: Google's on the move again.... Making the Mobile Optimization CallNo one can be sure that Apple's rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search. ... A Dearth of Search Among Big-Box Retailers(Searchline) If you're a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization, ... |
GLOSSARYWhen an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the SEO/SEM glossary here. PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to SEO/SEM basics. |
