Secrets of Natural Search
Feb 1, 2008 12:00 PM, by Brian Klais
Let's say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no...
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Live from eTail: Online Visibility and Vampires
Aug 7, 2007 8:35 PM, By Melissa Dowling
Washington—Do you know where to find the vampires in your state? You could find out online, says Steven Berlin Johnson, author of Everything Bad is Good For You. In his Aug. 7 session at the eTail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet World. ...
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Google, American Blinds Get Ready to Rumble over Trademark Keywords
May 31, 2007 3:50 PM, By Brian Quinton
(Searchline) The online advertising industry is moving fast these days. But apparently that doesn't oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November--almost four years after it was filed....
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Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
Search Options
Jul 1, 2003 12:00 PM, David Pasternack and Kevin Lee
The complexities and myriad options of search marketing prevent most catalogers from taking full advantage of the tool. Those who have discovered the...
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Shopping around: comparison shopping Websites
Jan 1, 2005 12:00 PM, By Heather Retzlaff
Comparison shopping engines can help you boost sales and acquire customers provided your company's product is a top contender among the search results....
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Gunning for Google
Feb 1, 2005 12:00 PM, By Stephan Spencer
Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working...
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The Ruby Slippers of Search
Dec 1, 2003 12:00 PM, BY BRIAN KLAIS
If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest...
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Winning the Search Bidding Wars
Oct 1, 2003 12:00 PM, David Pasternack and Kevin Lee
A BATTLE IS RAGING AMONG ONLINE MARKETERS. That battle is for the customer, and the battlefields are the paid-placement search engines. Yes, e-mail can...
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