WEB CHANNEL: Website Creative/Navigation
Tactics and strategies for improving the creative, design, navigation, and effectiveness of ecommerce Websites
Secrets to social media successIf you're the Web strategist in your organization, you've been hearing questions like these more often. The answers don't necessarily involve cataloging... Little tweaks pay big for Skinner siteIf there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they'll do, and that... Control FreaksA woman goes online in search of a new blouse. She's not exactly sure of what she's looking for, so she asks her sister to shop with her. Her sister thinks... Great expectationsAttention online merchants: Your customers' patience for technical foul-ups getting in the way of their purchases is wearing dangerously thin. The reason: As e-commerce site experiences continue to improve, customer expectations improve right along with them.... New tricks for Old PuebloAMY AFRICA Whether we like it or not, users like Websites that have structure. That's why the most successful e-commerce sites all look the same. Users... Tooling around on PTSShopping for industrial tools online can be a major production especially if a site is not up to snuff. Production Tool Supply sells such complex items... Keep an eye on the experienceSmart marketers understand that long-term success depends on treating customers to a great experience, one that's seamless across channels. What's the best way to do that? This month we'll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.... The Red Envelope, pleaseIn Chinese society, red envelope refers to a monetary gift placed in a red packet because the color symbolizes good luck. That's where Red Envelope got... The Effective Website: The Seven-Minute CheckupCan you evaluate the effectiveness of your Website in a mere seven minutes? We developed this Seven-Minute Site Checkup as a fun diagnostic for the free,... World-wide Peruvian ConnectionRich Lloyd, president of women's apparel cataloger Peruvian Connection, says last year's relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company's catalog.... Seven Guidelines for Universal Web DesignTo better illustrate the tenets of universal Website design, the Center for Universal Design at North Carolina State University established seven guiding... Website Critique: Ward's Scientific Site ReviewWard's Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular... Ignore Universal Web Design at Your PerilAll marketers want to make their Websites as user-friendly as possible, but the concept extends beyond clean design, fast loading, and intuitive navigation.... The Importance of an Up-to-Date WebsiteI have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs. ... Live from NEMOA: Ensure That Your Website Drives SmoothlyCambridge, MA – Helen Losleben of Catalog Vision knows lists very well but is a novice when it comes to choosing a fine wine. So New England Mail Order Association spring conference speaker Colin Hynes, the director of usability for office supplies merchant Staples, had her go to the Geerlings & Wade Website ... |
Tips, How-To's, & Best Practices in....
CYBERCRITIC ARCHIVEThe Cybercritic clicks and drills down through many a Website, pointing out what works and what doesn't. For the complete collection of The Cybercritic's reviews, written exclusively for MULTICHANNEL MERCHANT, search the cybercritic archives. GLOSSARYWhen an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the website creative glossary here. PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to Website Creative basics. |
