What Consumers Want and How Email Marketing Delivers It


Date: June 14, 2018
Time: 2:00 pm ET

Personalization. It is one word that defines the expectations of today’s consumers. Those who provide it have a greater chance in driving sales now and developing a long-term loyal customer base. Are you prepared to meet the rising expectations both in-store and online, and if so, will you actually giving consumers what they want?

Join Oracle Bronto’s Senior Commerce Marketing Analyst, Greg Zakowicz, as he dives into recently released U.S. results from a global omnibus survey of retailers and consumers.

We will explore where consumer expectations and retailer strategies align, where the divide exists, and provide strategic, beyond-best practice email marketing recommendations for closing the personalization gap.


  • How consumers expect retailers to use the data they collect
  • Generational and demographic differences and similarities among consumers
  • How retailers plan to align with consumer expectations – is this the right approach?
  • Beyond-best practice email marketing strategies that deliver what they expect

Book CoverBONUS: All registrants will receive a complimentary copy of Inside the Minds of Ecommerce Execs.


  • Presenter:


    Greg Zakowics Greg Zakowicz
    Senior Commerce Marketing Analyst
    Oracle Bronto

    Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.



    Daniela Forte Daniela Forte
    Content Manager
    Multichannel Merchant

    Daniela is the Content Manager for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

Sponsored by: sponsored


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