What Customers Want – And How to Deliver It Via Email

ON DEMAND WEBINAR

Personalization defines today’s customer expectations. Those who provide it have a greater chance of driving sales now and developing long-term loyalty. While everyone in the industry talks about omnichannel, all customers know is they want a seamless experience regardless of touchpoint.

Join Oracle Bronto’s Senior Commerce Marketing Analyst, Greg Zakowicz, as he dives into recently-released U.S. results from a global survey of retailers and consumers.

This webinar will explore how to align email marketing strategy with customer expectations, and how to bridge the gaps where they exist.

Discover:

  • How consumers expect retailers to use the data they collect
  • Key generational and demographic differences and similarities
  • How to align your strategy with consumer expectations
  • Email marketing best practices for 2018 and beyond

Book CoverBONUS: All registrants will receive a complimentary copy of Inside the Minds of Ecommerce Execs.

 

  • Presenter:

     

    Greg Zakowics Greg Zakowicz
    Senior Commerce Marketing Analyst
    Oracle Bronto

    Greg Zakowicz is a Senior Commerce Marketing Analyst at Oracle Bronto and has more than 12 years of experience in email, mobile and social media marketing. His subject matter expertise stems from his experience providing retailers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, and implementation guidance and execution. Zakowicz is a frequent speaker at ecommerce events such as IRCE, Fashion Digital New York, Magento Live AU, and eTail events. He has been published and quoted by top retail publications including Multichannel Merchant, Total Retail, and Forbes. Greg is also the host of Bronto’s award-winning Commerce Marketer Podcast. You can follow him on Twitter at @WhatsGregDoing.

    Moderator:

     

    Daniela Forte Daniela Forte
    Content Manager
    Multichannel Merchant

    Daniela is the Content Manager for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

Sponsored by: sponsored

 

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.