Email Deliverability 2010: What’s New, What’s True

Aug 17, 2010 9:10 PM  By

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Email Deliverability 2010: What’s New, What’s True

Free Live Webinar – Tuesday, August 17, 2010 – 2:00 p.m. ET / 11:00 a.m PT

Deliverability has always been a concern for email marketers— and the constantly changing landscape makes it harder than ever to ensure great delivery of your email campaigns. How do you keep current on changes to ISPs, ESPs, legislation, opt-in, open rates, click rates and opt-outs? What are the latest best practices? Do you know fact vs. fiction when it comes to email deliverability? Do you know your own deliverability rate?

Spend a worthwhile hour with renowned email deliverability guru David Fowler and learn:

• What’s important about the new Yahoo, Comcast and Roadrunner feedback loops
• How do recent updates to the CAN-SPAM Act impact deliverability
• What is the new definition of spam, and why should you care
• Why are good permission methods no longer enough
• How does search engine marketing play into the deliverability of email

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David will answer those questions and provide actionable steps you can employ right away. Discover:

• What deliverability is and why it’s important to email marketers
• What’s myth and what’s true when it comes to email deliverability
• What is in your control (and what’s not) when it comes to deliverability
• The latest best practices to increase the likelihood that your email gets delivered to the inbox
• The impact of ignoring deliverability best practices
• How to take control of your email deliverability

David will also answer questions in a Q&A session at the end of the hour.

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As a special bonus, all Webinar attendees will receive a free guide — Email in Jail: Top 10 Deliverability Tips to Get Your Emails to the Inbox — a perfect complement to the Webinar presentation that will help you improve your email deliverability immediately.