Google Your Way to Better Digital Marketing Campaigns


Right now, millions of consumers are Googling for products like yours. On their phones. On their desktops. On their tablets.

Are your PLAs showing up?

Most digital marketers have a hard time determining the best strategy for their products. But the rise in popularity of PLAs in recent years makes Google Shopping an essential channel for retailers and brands looking to reach consumers across any device.

But are you making the most of your shopping campaigns? Are you using the latest features from Google to learn and target your consumers?

As the holiday season approaches, it’s time to stop wondering what the advanced digital marketers are thinking about.

For a rundown of the latest tools from Google and the best strategies in the world of product advertising and PLAs, join experts from ChannelAdvisor on Wednesday, October 5 at 2 pm EDT, for a webinar hosted by Multichannel Merchant.

You’ll learn:

  • The most popular digital marketing features from Google
  • How to rethink about your customer’s path to purchase
  • Advanced strategies for PLAs
  • Last minute tweaks to your holiday campaigns
  • And more

BONUS: All attendees will receive a copy of the ChannelAdvisor e-book Google.Click.Buy.

  • Presenters


    Link Walls Link Walls
    VP, Product Management
    As Vice President of Product Management at ChannelAdvisor, Link is responsible for driving the roadmap for the company’s Digital Marketing solution. He oversees a team dedicated to working with customers and the engineering team to deliver innovative technology to the market. 
    Sudi Malloy Sudi Malloy
    Team Lead, US Digital Marketing Services
    Sudi Malloy is a Team Lead for ChannelAdvisor’s Digital Marketing group with 18 years experience in the digital marketing space. He is responsible for leading a team of DM campaign managers who support many of the top IR500 retailers sell their products on Google Shopping, Search, and the Comparison Shopping Engines. Sudi believes in a data driven approach to ecommerce with emphasis on data mining, analysis and predictive modeling.



    Daniela Forte Daniela Forte
    Assoicate Editor
    Multichannel Merchant

    Daniela is the Associate Editor for Multichannel Merchant. She covers the marketing beat including social media, email marketing, catalog marketing and other facets of the overall customer experience.

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