How to Deliver an Engaging and Interactive Webinar for Higher Quality Leads

May 31, 2013 10:15 AM  By


Webinars have become an important tactic for marketers to generate leads and drive demand. However, to be truly effective, they have to function as more than just a presentation tool. Successful webinars today utilize a wide array of interactive tools to engage their audiences in a direct conversation that result in more educated prospects and higher quality leads.

Hear Beth Negus, Managing Editor of Chief Marketing Network, and Mark Bornstein, Director of Content Marketing with ON24, on an one-on-one conversation on how to optimize webinars for direct audience engagement.

This webinar will highlight:

  • The benefits of increasing the level of audience engagement
  • How to use interactive tools to enhance the webinar experience
  • How increased interactivity enables more effective lead scoring