Free Live Webinar – Thursday, April 12, 2012 l 2:00pm ET l Duration: 60 Minutes
Between Foursquare, Farmville, and Words with Friends, gamification is one of the hottest topics right now, but how does it work, and why should you care? Game mechanics take the most engaging, exciting, productive, addictive aspects of game play and integrate them into website experiences to increase engagement, loyalty, and conversion.
Please join Jean Kao, Director of Product Management, and Dave Hawley, Product Marketing, of PowerReviews for a discussion about the psychology of game mechanics and its impact on e-commerce.
In this 60 minute webinar you will learn:
• Why intrinsic rewards, such as social connectivity, are a more reliable motivator than extrinsic rewards, such as discounts
• How proven game mechanics have been applied to social commerce to drive business improvements
• How PowerReviews Essential Social Suite(tm) and Social Loyalty(tm) work together to leverage proven game mechanics to drive business.
You will also see examples from PowerReviews customers such as Step2, Teleflora and many more.