whitepapers
Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.

Whitepaper ARCHIVE

Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement  Feb 18, 2014 2:51 PM

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement onmnichannel marketing strategies and other key initiatives. When you read the results of this 43 […]

Marketers Report on Omnichannel Strategies  Feb 18, 2014 1:03 PM By MCM Staff

Marketers are very aware of the tremendous potential in omnichannel marketing. They’re eager to personalize and synchronize customer experiences fully, across multiple touch points, to increase sales. This whitepaper will help you understand: How linking to consumer identifiers lets you reach the right customers with the right offers at the right time What omnichannel strategies […]

Get a Real ROI from Social in 5 Steps  Nov 26, 2013 3:37 PM By MCM Staff

If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI from Social in 5 Steps shows you how successful brands and retailers capture results and prove […]

The Top 5 Consumer-Driven Trends in Retail  Nov 26, 2013 3:34 PM By MCM Staff

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business. Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share. […]

Thriving in the Connected Economy  Nov 26, 2013 3:30 PM By MCM Staff

Consumers’ demands are getting louder, bolder, and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They have become the innovators, trendsetters, and advocates that companies cannot succeed without. Says Don Tapscott, author and consultant, “This is not an information economy – it’s a connected economy. This is a time […]

9 Social Insights that Drive Real Business Results  Nov 26, 2013 3:21 PM By MCM Staff

Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence. When your customers are discussing specific products (down to the SKU), user-generated content provides […]

How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior  Sep 17, 2013 2:43 PM By Maureen Van Kuren

Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”In this new ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, […]

Engage Consumers and Increase Buyer Readiness  Sep 09, 2013 1:44 PM

This Ebook will give you an overview on: The impact personalization has on increasing sales How to increase sales frequency and average order value Trends in customer centric marketing Sponsored by: Download Report

5 Reasons Why Preference Management Is Good For Marketing ROI  Aug 08, 2013 12:50 PM

Preference management is more than a compliance initiative — it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management!

CMO Profile: Fifth Third Bank – A Shared Agenda between CMOs and CIOs  Jun 05, 2013 10:22 AM

CMOs and CIOs have historically been at odds. But by combining forces, modern CIOs and CMOs are better able to understand the digital buying behavior of the increasingly connected customer. CIOs and CMOs are blending data and technology to predict buying behavior, serve up the best offer to a particular customer, and leverage customer feedback. […]






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