Search: Adding Real ROI to eCommerce Sites
Free Webinar—Now available on demand. Please join us for this special look at the importance of search for online retailers and Google's approach to bringing fast, relevant search results to e-Tail sites.
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Is Your Web site Killing Customer Confidence?
Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy. But do you think about your own Web site's privacy policy? You should.
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Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience
In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.
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Live Help - Power of Click to Call & Click to Chat
This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments.
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