MULTICHANNEL MERCHANT » WHITEPAPER
Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.
If you’re like the majority of marketers worldwide struggling to prove ROI from your social efforts, Bazaarvoice has a 5-step plan for you. Taking into account the collective insights of over 2000 of the world’s leading brands, Real ROI from Social in 5 Steps shows you how successful brands and retailers capture results and prove […]
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business. Retailers that embrace and facilitate social where customers are discovering, considering, and buying, can increase wallet share. […]
Consumers’ demands are getting louder, bolder, and more specific. Digitally, they share knowledge and self-organize, seizing more collective power than ever. They have become the innovators, trendsetters, and advocates that companies cannot succeed without. Says Don Tapscott, author and consultant, “This is not an information economy – it’s a connected economy. This is a time […]
Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence. When your customers are discussing specific products (down to the SKU), user-generated content provides […]
Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.”In this new ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, […]
How retailers build long-lasting relationships with shoppers In today’s competitive retail environment overflowing with daily deal and flash sale sites, retailers are challenged to optimize marketing initiatives across channels. To grab the attention of digitally savvy shoppers, retailers are wise to implement a cross-channel marketing strategy. This new white paper, “Taking a Crawl, Walk, Run […]
This Ebook will give you an overview on: The impact personalization has on increasing sales How to increase sales frequency and average order value Trends in customer centric marketing Sponsored by: Download Report
Preference management is more than a compliance initiative — it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management!
The 2013 Lead Management Optimization Study, conducted by CSO Insights, reviews what marketing professionals can do “better” to deliver a higher level of services and support to sales teams. The report explores the 10 key attributes of the Lead Management Optimization Life Cycle from sales and marketing alignment to determining the right prospects and the […]
CMOs and CIOs have historically been at odds. But by combining forces, modern CIOs and CMOs are better able to understand the digital buying behavior of the increasingly connected customer. CIOs and CMOs are blending data and technology to predict buying behavior, serve up the best offer to a particular customer, and leverage customer feedback. […]