Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.
2012 B2B E-Commerce Survey: Results and Trends
Sponsored by Oracle This white paper publishes the results from a 2011 survey of B2B e-commerce professionals and provides insight into key trends and areas of investment for building an online presence....
Want to increase annual sales by 25%? Think International
Sponsored by DYMO Endicia While the complexities of international shipping are real, the biggest barrier to most small to medium businesses is fear of making costly mistakes. But now there is a sophisticated yet simple solution that takes the mystery and risk out of international shipping: electronic postage. Download this white paper to learn how you can increase your sales by becoming a "borderless business."...
Ten Steps to Effective Email Marketing
Sponsored by Aprimo The pressure for marketing to deliver measurable ROI has never been higher. This white paper presents ten steps focused on updated strategies and actionable steps designed to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape....
How to Choose B2B Co-op Database/s: Key Factors to Review
Sponsored by MeritDirect Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return....
The 20-Minute PPC Work Week: Making the Most of Your PPC Account in Minimal Time
sponsored by WordStream Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. The reality is, you don’t have to spend days or even hours per week working on PPC to make a difference. You can make a real impact on your PPC performance in just 20 minutes per week....
CMO Guide to Integrated Marketing
Sponsored by Aprimo There is no greater responsibility of the Chief Marketing Officer than managing marketing profitability and delivering the greatest return on investment (ROI) from marketing resources. To find out the three key steps to creating your marketing ROI framework download the white paper now....
Assessing B-to-B Membership Co-ops
Sponsored by MeritDirect Trying to determine the value of participating in one or multiple business-to-business membership cooperative databases? This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value....
Build Lasting Relationships with Multi-Channel Shoppers
Sponsored by Bronto Today’s retailers are challenged to keep pace with flash sale and daily deal sites that optimize relevant and timely marketing tactics. To grab the attention of digitally savvy shoppers in this complex and competitive media environment, best-in-class retailers are rolling out cross-channel strategies that engage shoppers through personalized messaging. For a step-by-step guide on how to optimize deals and messaging across channels to achieve “Engaged Commerce”, download this white paper....
Five Tips to Better Digital Customer Conversations
Sponsored by Aprimo This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency....
Getting the Most Out of Offline Leads
Sponsored by Whereoware How effective is marketing automation at converting these leads into customers? This question was at the heart of the World Market Center (WMC) Campaign, executed by Whereoware on behalf of Evergreen Enterprises. Using automated data collection and email, the leads that entered Evergreen’s WMC showroom were sent a series of follow-up emails. This white paper assesses whether the WMC campaign was successful in converting Evergreen’s leads into customers....
Secrets to Closing the Sale before the Customer Checks Out of Your Website
Sponsored by Bridgeline Digital This ebook covers the new tactics, best practices and best metrics that will enable you to convert more of your online traffic into bankable sales. This is an evolutionary journey in becoming a customer behavioral modeling expert presented in fully actionable detail. ...
Trends and Leaders Driving Integrated Marketing Management
Sponsored by Aprimo From managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive. Find out the trends and leaders driving new Integrated Marketing Strategies....
Choosing a PPC Agency: Find the Right Pay-Per-Click Agency for You
Sponsored by WordStream This guide will walk through a process to determine which PPC agency is right for you and your AdWords campaigns, arming you with a series of questions to help you make the right decision....
Making the Most of B-To-B Membership Co-Ops
Sponsored by MeritDirect Identifying the best prospects for your mailing investments is naturally the key to maximizing the benefits of the aggregated list sources in membership and other cooperative databases. Not sure what you need to ask? These six questions will help you understand the nuances of prospect selection approaches within membership co-ops....
How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships
Sponsored by Bronto As a marketer, you are aware that increasing consumer mobile usage means growing mobile marketing opportunities. To engage these connected consumers, retailers are integrating the mobile channel into their marketing strategies with Short Message Service (SMS) campaigns. Learn how SMS message campaigns activate consumer relationships and engage shoppers to drive purchases....
Key Factors to Consider When Going Global with Your eCommerce Initiatives
Sponsored by Bridgeline Digital eCommerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that web-based marketplace together. Those businesses that subscribe to the promise of eCommerce will reap the rewards of its undeniable global influence....
Buyer's Guide & Checklist: When AdWords Isn't Enough - Why & How To Choose PPC Software
Sponsored by WordStream There comes a point when AdWords simply isn't enough to efficiently and cost effectively manage your PPC campaigns and bring them to their full potential. If you think your business may be at that point - or if you're already looking for the right PPC management software - this free guide will help you determine what to look for....
Retailer's Guide to Email Solutions
Sponsored by Bronto There has been considerable innovation in email marketing software in the last year or so, and some ESPs have evolved to cross-channel marketing platforms. Selecting the right provider without a comprehensive understanding of your future needs is challenging. Choosing the optimal solution versus a good-enough solution will make all the difference in the world in terms of revenue and return on investment....
E-Commerce & Multi-Channel Fulfillment
Sponsored by Exel The new white paper from North American supply chain management leader Exel discusses how you can gain the supply chain flexibility you need, without adding the costs you don't...
The Roadmap to Deploying Integrated Marketing Across the Customer Lifecycle
Sponsored by Bronto Connecting consistently with customers across all channels while maintaining relevant messaging at each stage of the buying cycle is crucial to the success of today's marketer. In this e-book, discover how leading e-commerce brands are tapping into the popularity of social media channels in combination with the proven strength of existing channels, such as email....
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Latest Study: What is Driving Cross-Channel Consumer Behavior
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