eCommerce Web Site Performance Today

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eCommerce Web Site Performance Today: An Updated Look At Consumer Reaction To A Poor Online Shopping Experience

Summary:
Since the rise of online shopping in the late 1990s, we have seen many evolutions in the underlying technology infrastructure and in consumer expectations. Elements fueling these evolutions include the rise of broadband access in homes and businesses, improvements to the usability of sites and Web navigation such as search, the number of leading brands and retailers selling online, as well as improvements to the underlying technology behind sites.

In the summer of 2009, Akamai Technologies commissioned Forrester Consulting to help understand how customer expectations around online shopping have evolved and what the implications are for retailers that fail to meet those demands. In 2006, Akamai commissioned a study to address similar questions; this is a follow-up study to examine changes in consumer expectations.