How to Choose B2B Co-op Database’s: Key Factors to Review


Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases?The three articles below provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.

  1. B-to-B Co-Ops: The Company You Keep: Assessing the value of participating in multiple membership co-ops
  2. Making the Most of B-to-B Membership Co-Ops: These six questions will help you understand the nuances of prospect selection approaches within membership co-ops.
  3. B-to-B Co-Ops: Seven Factors to Consider: Weighing membership co-ops as an option, and how these can be leveraged to best advantage by marketers


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