Gaining a Competitive Edge by Better Managing Customer Information in a Multichannel Retail Environment

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Gaining a Competitive Edge by Better Managing Customer Information in a Multichannel Retail Environment

Your retail business recognizes the value of a single customer view—but how can you achieve it when multichannel customers are hopscotching across online, in-store, call center, social media, mobile, and other channels?

This executive brief looks at using master data management (MDM) to generate a single view of customer activity across offline and online channels. Explore how MDM tackles the multichannel customer data challenge and enables you to:

• • Deepen customer retention and loyalty across offline and online channels
• • Improve marketing effectiveness by knowing cross-channel customer preferences
• • Increase sales revenue with targeted cross-sell and up-sell

Download the Informatica whitepaper now.