Leveraging Data-Driven Consumer Insights to Optimize Omnichannel Engagement

Feb 18, 2014 2:51 PM

There are revolutions happening in the way companies capture and analyze customer and prospect data. Multichannel Merchant and Neustar have developed a unique and timely study on how leading companies are leveraging customer data and predictive analytics technology to implement onmnichannel marketing strategies and other key initiatives. When you read the results of this 43 page study (or just the executive summary), you’ll know:

  • How important omnichannel strategies are to most companies
  • Which customer data and predictive analytics companies are investing in
  • How large of a sales lift companies expect from omnichannel marketing
  • Which customer identifiers companies are linking to, to create a satisfying personalized experience
  • Most companies don’t know the cost to their brand from negative customer experiences
  • And much more!

To download the Research Study, complete the online form on the right.

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