MULTICHANNEL MERCHANT » WHITEPAPER
Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.
WhitepaperSep 09, 2013 1:44 PM By MCM Staff
This Ebook will give you an overview on: The impact personalization has on increasing sales How to increase sales frequency and average order value Trends in customer centric marketing Sponsored by: Download Report
WhitepaperAug 08, 2013 12:50 PM By MCM Staff
Preference management is more than a compliance initiative — it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management!
WhitepaperJun 05, 2013 10:22 AM By MCM Staff
CMOs and CIOs have historically been at odds. But by combining forces, modern CIOs and CMOs are better able to understand the digital buying behavior of the increasingly connected customer. CIOs and CMOs are blending data and technology to predict buying behavior, serve up the best offer to a particular customer, and leverage customer feedback. […]
WhitepaperJun 04, 2013 12:22 PM By Erin Lynch
When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.
WhitepaperMay 30, 2013 2:43 PM By MCM Staff
Achieving Digital Engagement hinges on a CMO’s foresight into what will become a trend in the near future. From developing an omni-channel strategy to meeting heighted customer expectations, our latest Forrester Report offering, “Digital Customer Experience Trends to Watch In 2013,” uses research from surveys conducted with industry leaders to identify tactics that will mold […]
WhitepaperFeb 06, 2012 9:48 PM By MCM staff
Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.
WhitepaperOct 16, 2011 1:20 AM By MCM staff
This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value
WhitepaperMar 30, 2010 3:33 AM By MCM staff
by Jamin Dick
Posted 2 days ago
by Curt Barry
Posted 7 days ago