MULTICHANNEL MERCHANT » WHITEPAPER
Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.
The 2013 Lead Management Optimization Study, conducted by CSO Insights, reviews what marketing professionals can do “better” to deliver a higher level of services and support to sales teams. The report explores the 10 key attributes of the Lead Management Optimization Life Cycle from sales and marketing alignment to determining the right prospects and the […]
CMOs and CIOs have historically been at odds. But by combining forces, modern CIOs and CMOs are better able to understand the digital buying behavior of the increasingly connected customer. CIOs and CMOs are blending data and technology to predict buying behavior, serve up the best offer to a particular customer, and leverage customer feedback. […]
When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.
Achieving Digital Engagement hinges on a CMO’s foresight into what will become a trend in the near future. From developing an omni-channel strategy to meeting heighted customer expectations, our latest Forrester Report offering, “Digital Customer Experience Trends to Watch In 2013,” uses research from surveys conducted with industry leaders to identify tactics that will mold […]
What you have in your hands is the exclusive pre-release edition of this “text book” that has not been offered publicly. This eBook will grow as eCommerce evolves and the content will be updated and refined to bring you the latest, most relevant strategies and best practices. This eBook has two main parts, one on […]
Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.
Tips for building revenue-enhancing lead and customer scoring models.
For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data that lets customer and prospect actions guide their experience with your company or brand.
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Marketers need to know a whole lot about their customers and prospects to deliver the content today’s sophisticated, social-savvy buyers want – when they want it.