whitepapers
Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.

Whitepaper ARCHIVE

2013 Lead Management Optimization Study: Key Trends Analysis  Aug 08, 2013 12:46 PM

The 2013 Lead Management Optimization Study, conducted by CSO Insights, reviews what marketing professionals can do “better” to deliver a higher level of services and support to sales teams. The report explores the 10 key attributes of the Lead Management Optimization Life Cycle from sales and marketing alignment to determining the right prospects and the […]

CMO Profile: Fifth Third Bank – A Shared Agenda between CMOs and CIOs  Jun 05, 2013 10:22 AM

CMOs and CIOs have historically been at odds. But by combining forces, modern CIOs and CMOs are better able to understand the digital buying behavior of the increasingly connected customer. CIOs and CMOs are blending data and technology to predict buying behavior, serve up the best offer to a particular customer, and leverage customer feedback. […]

Free Shipping Major Cyber Monday Focus  Jun 04, 2013 12:22 PM By Erin Lynch

When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.

Digital Customer Experience Trends to Watch, 2013  May 30, 2013 2:43 PM

Achieving Digital Engagement hinges on a CMO’s foresight into what will become a trend in the near future. From developing an omni-channel strategy to meeting heighted customer expectations, our latest Forrester Report offering, “Digital Customer Experience Trends to Watch In 2013,” uses research from surveys conducted with industry leaders to identify tactics that will mold […]

eBook: eCommerce 201: 5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue  May 30, 2013 2:40 PM

What you have in your hands is the exclusive pre-release edition of this “text book” that has not been offered publicly. This eBook will grow as eCommerce evolves and the content will be updated and refined to bring you the latest, most relevant strategies and best practices. This eBook has two main parts, one on […]

B2B Marketers Planning Workbook  May 30, 2013 2:15 PM

Strategies, tips and worksheets designed to make the staffing and budgeting processes easier and more efficient.

Know the Score: The Ultimate Guide to Scoring Customers and Prospects  May 30, 2013 1:10 PM

Tips for building revenue-enhancing lead and customer scoring models.

Let the Buyer Be Your Guide: Leveraging Buyer Behavior in a Multichannel World  May 30, 2013 1:09 PM

For marketers, this digital marketing channel explosion presents some new challenges. It’s time to shift to a new model focused on capturing and responding to comprehensive behavioral data that lets customer and prospect actions guide their experience with your company or brand.

6 Key Marketing Trends for 2013 and Tips for Succeeding in the Year of the Customer  May 30, 2013 1:08 PM

Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.

7 Digital Marketing Strategies Made Better through an Integrated Marketing Platform  May 30, 2013 1:06 PM

Marketers need to know a whole lot about their customers and prospects to deliver the content today’s sophisticated, social-savvy buyers want – when they want it.






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