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whitepapers
Download these free white papers and other content of interest on best practices and new technology for multichannel merchants.

Whitepaper ARCHIVE

Engage Consumers and Increase Buyer Readiness  Sep 09, 2013 1:44 PM By MCM Staff

This Ebook will give you an overview on: The impact personalization has on increasing sales How to increase sales frequency and average order value Trends in customer centric marketing Sponsored by: Download Report

5 Reasons Why Preference Management Is Good For Marketing ROI  Aug 08, 2013 12:50 PM By MCM Staff

Preference management is more than a compliance initiative — it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management!

CMO Profile: Fifth Third Bank – A Shared Agenda between CMOs and CIOs  Jun 05, 2013 10:22 AM By MCM Staff

CMOs and CIOs have historically been at odds. But by combining forces, modern CIOs and CMOs are better able to understand the digital buying behavior of the increasingly connected customer. CIOs and CMOs are blending data and technology to predict buying behavior, serve up the best offer to a particular customer, and leverage customer feedback. […]

Free Shipping Major Cyber Monday Focus  Jun 04, 2013 12:22 PM By Erin Lynch

When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.

Digital Customer Experience Trends to Watch, 2013  May 30, 2013 2:43 PM By MCM Staff

Achieving Digital Engagement hinges on a CMO’s foresight into what will become a trend in the near future. From developing an omni-channel strategy to meeting heighted customer expectations, our latest Forrester Report offering, “Digital Customer Experience Trends to Watch In 2013,” uses research from surveys conducted with industry leaders to identify tactics that will mold […]

How to Choose B2B Co-op Database’s: Key Factors to Review  Feb 06, 2012 9:48 PM By MCM staff

Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.

Assessing B-to-B Membership Co-ops  Oct 16, 2011 1:20 AM By MCM staff

This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value






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