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49% of Consumers Search for "Green" Products...Can They Find Your "Green" Company?

Executive summary:
Sixty percent of online consumers, in a recent DoubleClick Performics survey, consider environmental consciousness an important company trait. Consumers search "green" but can they find your "green" company, products and services? From the survey, marketers will better understand perceptions and online behaviors of this segment, as well as how engage them.