Too often, ecommerce marketplaces are looked at like a new feature, such as adding search capability. Thus, the marketplace project is not set up to overtake the main business, but pitched as a 12-24-month project to so many vendors.. The perspective is inside out. It’s rarely done outside in, from a customer-first point of view.
Alexander Graf is one Europe’s leading ecommerce entrepreneurs. He has built more than 10 companies to date, including ecommerce leader Spryker which he co-founded and of which he is co-CEO. He is evangelical about ecommerce and marketplace selling and explores these themes via his blog, Kassenzone, now the largest German podcast on ecommerce, and in his bestselling book, “The Ecommerce Book.”