Alexander Graf

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Alexander Graf is one Europe’s leading ecommerce entrepreneurs. He has built more than 10 companies to date, including ecommerce leader Spryker which he co-founded and of which he is co-CEO. He is evangelical about ecommerce and marketplace selling and explores these themes via his blog, Kassenzone, now the largest German podcast on ecommerce, and in his bestselling book, “The Ecommerce Book.”

Most Ecommerce Marketplaces Will Fail, Here’s Why

| Alexander Graf

Too often, ecommerce marketplaces are looked at like a new feature, such as adding search capability. Thus, the marketplace project is not set up to overtake the main business, but pitched as a 12-24-month project to so many vendors.. The perspective is inside out. It’s rarely done outside in, from a customer-first point of view.