The public often thinks of the United States as a monolingual country. However, it has a degree of multilingualism few other countries even come close to experiencing. In other words, there is a vast audience for multilingual commerce right here in the U.S., and not addressing foreign language speakers is a huge missed opportunity.
Dr. Arle Lommel is a senior analyst at independent market research firm CSA Research. He is a recognized expert in the fields of localization and translation. Prior to joining CSA Research, he worked as a senior consultant for the German Research Center for Artificial Intelligence (DFKI) in Berlin where he headed up work on quality evaluation frameworks for human and machine translation. He holds a PhD in Folkloristics and is trained as a linguist.