Brian Quinton

A Dearth of Search Among Big-Box Retailers

| Brian Quinton

(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization,

Number One? Not Always the Top Ad Strategy

| Brian Quinton

(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.