If you pressed them, most bloggers would probably say that they maintain their online Web diaries primarily as a labor of love. Most of the 28.3 million blogs now out there grew out of someone

The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet.

Like most ten-year-olds, the company used the occasion to hold a party at its Texas headquarters. Unlike most ten-year-olds, it also took the time to speak with SearchLine about where it

Google made a couple of high-profile spam arrests in the last week, blocking the German Web sites for automaker BMW and office-product manufacturer Ricoh from its search index for a few days after it detected the sites using spam techniques. But at press time, the freeze-out is over.

Super Bowl XL may have broken records in everything from viewership to ad costs to Kelly Herndon

As an online search vertical, local is still hot. In fact, search providers having been turning the flame up for about a year now. Among the big players, the name of the game is add-ons: Yahoo! has added a slew of user-generated reviews and recommendations. Google announced in January that its Google Local service would be available to Blackberry users. Throw in the Internet Yellow Pages like YellowPages.com and SuperPages, and you

Alan Rimm-Kaufman is an idea guy. That works out well, because as the head of The Rimm-Kaufmann Group, he

With all the talk about return on investment, earnings per share and monetizing multimedia on the Internet, it can occasionally seem like the Web search industry is taking itself too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.

Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful either for marketing their wares or for spidering by the search engines. But don

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