Brigitte Donner

Brigitte is the VP of Marketing at Optimizely and brings a wealth of knowledge across all disciplines of Marketing with responsibility for product marketing, events and sponsorships, marketing programs and corporate communications. As Optimizely’s head of marketing, she creates compelling narratives and customer success stories that drive a market-moving product.

Prior to Optimizely, Brigitte served as the VP of Marketing at Campaign Monitor, and spent many years at Salesforce as Senior Director of Product Marketing where she focused on Marketing, Service, and HR products. There she created effective messaging, drove product launches, and evangelized customer success through on-stage presentations and demos.

Brigitte is an energetic and passionate marketer with a solid track record developing successful go-to-market strategies and product messaging for startups and Fortune 500s.

3 Ways Online Retailers Can Take Smart Risks

| Brigitte Donner

Today, retailers are coming up with new ways to differentiate themselves not just in price, but also in connecting with the consumer. Here are three ways retailers can take smart risks and increase their bottom line.