From chic fashion and perfumes to jewelry and fine art, product knockoffs are nothing new. Nor is trying to find and stop them—or at least minimize the impact on the original brand. However, the recent fascination with “dupe culture,” especially on social media, now poses an even greater risk to brands. Here’s how to protect yourself.
Bruno Klumpp serves as Red Points Platforms and Policy Operations Manager. Bruno is an experienced policy manager with a demonstrated history of working in the internet industry. He’s skilled in intellectual property, anti-piracy and anti-counterfeiting strategies, policy making, risk management, online content and languages.