With 2019 in full swing, it’s never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer’s agenda, especially with holidays like Valentine’s Day and President’s Day just around the corner. Here are the top email marketing tips to consider in the year ahead.
Carly Brantz is vice president of revenue marketing at SendGrid. With more than 15 years of experience, she’s an email deliverability and inbound marketing veteran. Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, she leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other marketing conferences.