One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it
Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?
Last year at a trade event, I had the pleasure of meeting an interactive marketing leader from Williams-Sonoma. We had a long talk about how the kitchen and home goods merchant could be using corporate blogging to magnify its search engine optimization
As the economy grows grimmer, two things become clear for every e-commerce marketer. The first is that every marketing strategy needs to have a measurable ROI. The second is that we need to compete hard for every opportunity
Multichannel merchants are getting good at identifying the many relevant keywords that drive their business for pay-per-click. But what about targeting those terms for organic results where perhaps 95% of searchers actually click?