As public health concerns have consumers engaging in more online ordering and a down economy impacts spending, typical habits are out the door. In this holiday shopping season like no other, the way retailers address these trends will determine whether consumers return over the long run. It’s all about data-driven engagement.
Christine Sullivan is Director of Product Development at SessionM, a Mastercard Company, a customer engagement and loyalty platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. She previously led strategy and marketing at institutional research and investment advisory firm New Frontier Advisors.