David Cameron, Author at Multichannel Merchant

David Cameron

Dave Cameron leads Target Data’s Analytics and Business Insights team, and is responsible for innovating new data-driven strategies, enhancing analytics frameworks and maximizing visualization tools. He has 20 years of leadership experience in data analysis, holding key positions at Nielsen, Merkle and Ameritech.

Why Identity Resolution is Critical to Retailer Survival

October 2, 2017 | David Cameron

As the online retail environment grows and becomes more competitive, it is vital for retailers to derive the maximum value from each customer relationship. Here is how identity resolution can benefit your retail business.