Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.
Creating a unified view of the customer journey, identifying who they are and what they’re purchasing has been top of mind for fine china, dinnerware and home décor brand Lenox.
Following the “clicks-to-bricks” trend that has seen pure-plays like Brandless, Warby Parker, Amazon and Bonobos open physical locations, home goods seller Wayfair will open its first store this fall in a mall in Natick, MA, offering a curated selection of items for sale.
For years, ecommerce operations have been perceived as a male-dominated world. However, it’s become evident today that women are making noticeable strides and taking on more leadership roles. In the latest MCM CommerceChat podcast, Angie Stocklin, Co-Founder and COO of One Click, talks about how her company has made an effort to be more inclusive as a way to ensure growth and opportunity.
Walmart chief technology officer Jeremy King, who oversaw much of the company’s digital strategy, is abruptly leaving the company according to Bloomberg and other sources. This comes at a critical juncture when Walmart’s ecommerce arm is growing rapidly and making headway against rival Amazon.
Instagram has launched an in-app checkout feature for retailers, which lets customers tap, view and purchase products from a brand’s shopping post, providing another revenue stream for the Facebook-owned company on top of advertising.
Amazon wants its suppliers to start selling directly on its marketplace and has abruptly stopped purchasing products from tens of thousands of them. See what is behind this effort and what it will mean for the suppliers.
The seemingly weekly drumbeat of retailers either closing stores or filing for bankruptcy is evidence of the ongoing seismic shift in customer demands and expectations, and the failure of many to pivot fast enough to meet them. Here is how retailers should navigate through the changing tides of the industry.
“The customer is always right,” is a slogan that promises that retailers give the highest priority to the customer experience. But is it a true statement? In the latest MCM CommerceChat podcast, Stan Lucas, Principal of Lucas Advising, LLC., talks about how you approach the concept of “the customer is always right” can impact your business either positively or negatively.
Amazon has jumped from a joint second place with Target to first place among U.S. apparel retailers, according to a survey by Coresight Research. The survey found that Prime members account for two-thirds of all Amazon apparel shoppers, up from around 60% last year.