Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

How Vineyard Vines Uses Data to Become a Customer-Centric Brand

| Daniela Forte

Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.

Forever 21 in Restructuring Talks

| Daniela Forte

Is Forever 21 on its way out the door? The fast-fashion chain is reportedly in talks with potential lenders and restructuring advisors in an effort to turn around the business.

The Need for Speed on Your Ecommerce Website

| Daniela Forte

Website load time statistics show through various reports that if the average page load time exceeds three seconds, abandonment rates will go higher. High bounce rates tell search engines that visitors don’t find the website useful, which affects the ranking directly. Here is a look at how speed and load times can impact sales, conversions, search rankings and customer satisfaction.

Expanding Your Ecommerce Marketplace Presence: Where to Next?

| Daniela Forte

The top 75 ecommerce marketplaces sold $1.55 trillion in goods in 2017, with marketplaces overall representing 50% of global ecommerce sales. So it’s the perfect time for merchants who have already mastered Amazon and eBay to consider other marketplaces. Join Multichannel Merchant and ChannelAdvisor for a live webinar on June 5 at 1 p.m. (EST) to learn all about marketplace expansion

Topshop to Close All U.S. Stores

| Daniela Forte

Topshop plans to close its 11 U.S. stores after filing for bankruptcy, including doors in Los Angeles, New York, Miami and Chicago, while continuing its Topshop and Topman brands online and through wholesale partners like Nordstrom.

The Impact of the Brand Influencer

| Daniela Forte

Retailers need to consider brand influencers as part of their marketing strategy. Shoppers today look for authenticity when it comes to product discovery from brands they love. Brand influencers provide shoppers a deeper look not just at products, but into their everyday lives.

Fulfillment Helps Target Drive 42% Q1 Ecommerce Growth

| Daniela Forte

Target reported ecommerce sales growth of 42% in the first quarter, with positive guest response to same-day digital fulfillment services. The quarter marked Target’s eighth consecutive quarter of comparable sales increases. CEO Brian Cornell said the retailer’s comparable sales growth of 4.8% was a bit ahead of expectations.

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