Daniela Forte
Content Manager
dforte@accessintel.com / DForteMCM
Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.
Black Friday global ecommerce sales growth surpassed Cyber Monday in major markets by more than 34%, according to data by eShopWorld. The data revealed that in these same markets, global ecommerce sales growth was higher on both Saturday and Sunday (Nov. 24 and 25) than on either Black Friday or Cyber Monday.
The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. In this latest report, find out how Bass Pro Shops addressed the marketing challenge head on.
Amazon CEO Jeff Bezos made a rather bold acknowledgement this week, predicting the future demise of his 24-year old juggernaut valued at nearly $1 trillion, when asked in a company meeting about the downfall of Sears. See what else the head of the most disruptive company of our day had to say about business cycles.
Retailers with a physical presence have an advantage over pure-play ecommerce companies this holiday season, according to a survey by JLL Retail, with 57.3% of consumers planning to make the majority of their purchases there. See what five retailers consumers prefer as well as other predictions for their shopping habits this holiday season.
Holiday spending is expected to exceed $1.10 trillion through January 2019. This is an increase of 5% over last year. With online sales predicted to jump 17% to 22% over 2017, it’s time for retailers to plan for ways to gain a slice of the $7 billion Cyber Monday pie. Here is how retailers can use the mobile channel to meet customer expectations this holiday season.
Having a good marketing strategy in place for the holiday season is critical, especially in terms of remaining competitive in pricing and offers. In this latest edition of our MCM CommerceChat podcast, Phil Minix, Executive Vice President of Rod’s Western Palace, talks about his company’s marketing strategy and preparing for the holiday blitz.
