Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Forever 21 Considering a Bankruptcy Filing

| Daniela Forte

Apparel retailer Forever 21 is considering a bankruptcy filing as efforts to restructure its debt have run dry. CNBC reported that Forever 21 had been exploring restructuring options to avoid liquidation as its business struggles continue, but those efforts have stalled and a Chapter 11 filing is possible.

Building Cross-Channel Marketing Excellence at Lowe’s

| Daniela Forte

Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs

Pilot Program for Automated Lockers Seeing Success in Seattle

| Daniela Forte

The use of automated lockers for ecommerce deliveries is moving beyond BOPIS applications, with adoption growing in apartment buildings, public transportation areas and even mobile tests. To that end, a shared locker pilot program by the University of Washington’s Urban Freight Lab and Seattle DOT will be expanding next year.