Utilizing newly revealed data has enabled Vineyard Vines to put the customer first, enabling the brand to uncover how they interact in different channels. In the latest MCM CommerceChat podcast, Vineyard Vines and CCG Analytics discuss how the apparel brand has found success putting the customer at the forefront of everything it does.
Website load time statistics show through various reports that if the average page load time exceeds three seconds, abandonment rates will go higher. High bounce rates tell search engines that visitors don’t find the website useful, which affects the ranking directly. Here is a look at how speed and load times can impact sales, conversions, search rankings and customer satisfaction.
The top 75 ecommerce marketplaces sold $1.55 trillion in goods in 2017, with marketplaces overall representing 50% of global ecommerce sales. So it’s the perfect time for merchants who have already mastered Amazon and eBay to consider other marketplaces. Join Multichannel Merchant and ChannelAdvisor for a live webinar on June 5 at 1 p.m. (EST) to learn all about marketplace expansion
Target reported ecommerce sales growth of 42% in the first quarter, with positive guest response to same-day digital fulfillment services. The quarter marked Target’s eighth consecutive quarter of comparable sales increases. CEO Brian Cornell said the retailer’s comparable sales growth of 4.8% was a bit ahead of expectations.