Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Google to Invest $550 Million in JD.com

| Daniela Forte

Google plans to invest $550 million in Chinese ecommerce marketplace JD.com in an effort to expand its presence in Asia and help JD.com better compete with main rival and regional leader Alibaba. See why this could be a win-win move for Google and JD.com

How overstockart.com Improved Its Shopping Cart Conversion Rate

| Daniela Forte

The shopping cart is a key component in the overall customer journey yet online retailers continue to lose millions in sales to cart abandonment. In our latest MCM CommerceChat podcast, Amitai Sasson, Vice President of Marketing and Development for overstockart.com, talks about how his company did a complete overhaul of its shopping cart page to improve conversion rates.

Kohl’s Launches Newly Revamped Loyalty Program

| Daniela Forte

Kohl’s launched a newly revamped loyalty program called Kohl’s Rewards, with plans to pilot it across 100 stores in eight markets. See which markets the program will be implemented in and how Kohl’s sees it as a traffic driver and revenue booster.

Hudson’s Bay to Close 10 Lord & Taylor Stores As Losses Grow

| Daniela Forte

Hudson’s Bay Company said it plans to close up to 10 Lord & Taylor stores over the next year, including its New York City flagship on Fifth Avenue, to focus on its digital presence. Overall Hudson’s Bay reported a double-digit gain in online sales but a larger overall net loss in the first quarter.

Rue La La to Acquire Gilt Groupe

| Daniela Forte

Rue La La is acquiring Gilt Groupe from Hudson’s Bay Company, which itself just purchased it in 2016 for $250 million, in a preservation merger of the two largest flash sale sites. Terms were not disclosed.

Using Data to Better Manage Customer Relationships

| Daniela Forte

Creating and maintaining strong customer relationships and building loyalty is important for today’s digital retailer. This report by Multichannel Merchant looks at how CRM can help manage and strengthen customer relationships. Find out how some of today’s retailers are making this happen.