Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Amazon Announces Two New East Coast Headquarters

| Daniela Forte

As expected, Amazon announced two new headquarters on the East Coast, one in Long Island City, NY and one in Arlington, VA, with plans to invest $5 billion and create more than 50,000 jobs. This ended a 14-month process that had 240 U.S. cities selling themselves and offering huge incentives. See details of the two new locations as well as plans for a center of excellence in Nashville.

Singles Day Once Again Sets Records, But Growth Is Slowing

| Daniela Forte

Alibaba set a new record on the 10th annual Singles Day by reaching more than $30.8 billion or 213.5 billion yuan in gross merchandise value (GMV) in 24 hours on Sunday. However growth is slowing and some observers question the GMV metric, while some Chinese consumers are less than enthusiastic.

7 Things You Need to Know About Singles Day

| Daniela Forte

While the holiday season is almost upon us here in the United States, China is gearing up for their own Black Friday-like holiday. Alibaba’s Singles Day or 11/11 is coming up this weekend. Here are seven things you need to know about Singles Day.

Harry & David Upgrades Its Site for Mobile, Desktop

| Daniela Forte

Harry & David has launched a newly designed ecommerce site for both mobile and desktop, with the latter accounting for 50% of the brand’s online traffic as online buying continues to shift there. Here are the changes the brand made to the site in time for the holiday season.

Toys R Us’ Geoffrey is Back, This Time in Kroger Stores

| Daniela Forte

The well-known mascot for Toys R Us will be making an appearance this holiday season. Geoffrey’s Toy Box will feature a collection of brands at pop-up shops in nearly 600 Kroger grocery stores. Here are the brands that will be featured in Geoffrey’s Toy Box.

CVS Pharmacy Launches New Paid Membership Program

| Daniela Forte

CVS Pharmacy is piloting a paid membership rewards program called CarePass in the Boston area, offering additional benefits to its Extra Care rewards club members for $5 a month or $48 a year. Here are some of the perks the new membership program promises to its members.

bebe Stores to Acquire Brookstone Through Private Equity Firm

| Daniela Forte

bebe stores and Bluestar Alliance have acquired the Brookstone brand and related assets, with plans to sell Brookstone products through retail partnerships here and abroad. Brookstone had announced the closure of 101 stores when it filed Chapter 11 in August. Here is what bebe’s CEO had to say about the deal.

Trick or Treat? Digital Scams Dressed Up as Irresistible Treats

| Daniela Forte

With the holidays coming up and 220.6 million online shoppers in the U.S. this year, it is an opportunity for “threat actors” to assault ecommerce sites by disguising scams as incentives. Here is a look what types of tricks scammers will use and what treats ecommerce sites can employ.