Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Wayfair Sees Nearly 50% Growth During Q1

| Daniela Forte

Wayfair saw a successful first quarter with online sales up 48% year-over-year and total net revenue up 46% or about $450 million. Here is what the brand had to say about its Way Day event and how it’s doing internationally.

Amazon Makes Formal Bid for Flipkart

| Daniela Forte

The bidding war for Indian ecommerce marketplace Flipkart continues to heat up, with Amazon making a formal bid for a 60% stake in the firm. See what this could mean for India’s ecommerce industry should this deal go forward.

Wayfair Launches Way Day Shopping Event

| Daniela Forte

Wayfair is taking on Amazon and Alibaba with its own one-day shopping event called Way Day, promising Black Friday-like deals on home furnishings, décor and home improvement items on April 25. Other perks of the day include free shipping on all orders. Here is what led to Wayfair’s launch of the event.

Amazon Adds International Shopping Feature on Mobile App

| Daniela Forte

Amazon announced the launch of an international mobile shopping feature that lets international customers browse and shop more than 45 million items that can be shipped to their country from the U.S. See which languages and how many currencies will be featured through this option.

Walmart Revamps Ecommerce Site

| Daniela Forte

Walmart is launching a new ecommerce site in May that promises to add a new look and feel to the overall online shopping experience. See what features the new site will have.

Boxed Takes on Amazon with New Paid Membership Service

| Daniela Forte

Boxed launched “Boxed Up,” a new paid membership service. For $49 a year, members of the program will receive free rush shipping on orders over $20, improved customer service, price matching and cash back on purchases. Here are some of the other perks this new paid membership promises to customers.