Daniela Forte

Content Manager

[email protected] / DForteMCM

Toys R Us Expected to Make a Comeback for the Holidays

| Daniela Forte

Children everywhere can rejoice, as Toys R Us plans to make a comeback with stores in time for the holiday season. A year after shuttering operations in the U.S., Toys R Us will return with half a dozen stores and an ecommerce site. Here is a look at the plans the the recently-defunct-and-now-back toy company has for the holidays.

Prime Day Crystal Ball: What Will This Year Bring?

| Daniela Forte

Amazon announced Prime Day will be a two-day event starting at midnight on July 15. If you think that somehow this concocted shopping holiday has lost steam over the years, you’d be mistaken. Here is a look into the crystal ball to find out what this Prime Day is expected to bring.

Amazon Makes Changes to Seller Policies

| Daniela Forte

Amazon is implementing new seller policies this month aimed at making the shopping experience easier on the site, while also protecting consumers. Here are the categories that are most impacted by this change.

Sephora store feature

Sephora Ranks Highest in Study on Personalization and Video

| Daniela Forte

Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Here are how other brands ranked in the study.

Amazon Web Services Rolls Out Amazon Personalize

| Daniela Forte

Amazon is rolling out Amazon Personalize to customers of its Amazon Web Services cloud computing platform. The API-based tool for app developers lets them power personalization features such as product recommendations, search results and direct marketing.