Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

My Teleflora Experience

| Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

Macy’s to Expand Seasonal Employment in Fulfillment Centers

| Daniela Forte

Macy’s Inc. will gear up for the holiday season by hiring 6,600 seasonal employees to work in its online fulfillment centers, and an additional 1,200 seasonal employees to work in the fulfillment areas of the 500 Macy’s stores that fill and ship orders directly to customers.

Catalog Mailers May See 5.9% to 6.1% Postal Rate Increase

| Daniela Forte

Catalog mailers may see, on average, a 5.9% postal rate increase based on price changes the U.S. Postal Service has proposed to the Postal Regulatory Commission, according to a statement emailed to Multichannel Merchant by the American Catalog Mailers Association.

Amazon Lockers Removed from Staples and RadioShack

| Daniela Forte

After a one year test program, Amazon has decided to remove its lockers from both Staples Inc. and RadioShack Corp. Both retailers have said the delivery program either didn’t meet it’s criteria or match up with its fulfillment strategy.

Online Fraud Burdens Merchants

| Daniela Forte

Fraud is a scary thing and it is burdening merchants everyday with higher costs. According to this infographic by LexisNexis, for every $1 in fraud loss, merchants are paying $2.79. While fraud losses continue to grow, many ecommerce merchants believe fraud prevention is too expensive. It is these merchants that experience two times more in fraud losses.