Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.
More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.
Neiman Marcus told attendees at eTail West that the focus in 2018 is on making innovation part of its DNA as it seeks new, creative ways to connect the online and in-store experience for its upscale customers. The common denominator in all of the innovation is bringing digital to the forefront of the business.
Walmart announced it is launching four new private brands in the apparel category, two for women and one each for men and children. The company said the new brand rollout is intended to create a one-stop destination for fashion as well as everyday essentials, electronics and the rest of the broad assortment of categories.
Customers are at the center of everything Gap Inc. is doing today as it works to turn around its organization and be a leading omnichannel retailer, a digital executive told attendees at eTail West. See what he had to say about the company’s ongoing evolution, and its reliance on tools like data analytics and continual testing and learning in pursuit of success.