Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.
Target announced this week it will be acquiring independent skin care ecommerce site DermStore Beauty Group. The acquisition will position Target to expand its share of evolving online beauty market and will further differentiate the company’s offerings, according to a press release from Target.
Macy’s Inc. and LIDS Sports Group, a subsidiary of Genesco Inc., announced each have signed an agreement to open a licensed team merchandise department in Macy’s stores and online, according to a press release.
Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).
Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear’s Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season.
H&M, Hennes & Mauritz, one of the world’s largest retailers known for offering high fashion and quality basics at affordable prices, is proud to announce the launch of its highly anticipated Shop Online store
Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.