Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Office Depot-OfficeMax Merger Approved

| Daniela Forte

OfficeMax stockholders voted to approve the merger and adopt the Agreement and Plan of Merger with Office Depot. Office Depot stockholders voted to approve the issuance of shares of Office Depot common stock to OfficeMax stockholders pursuant to the Agreement and Plan of Merger.

The B2B Buyers Journey

| Daniela Forte

There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.

UPS, United Parcel Service, Shipping/Delivery, Operations and Fulfillment, FedEx, TNT Express, David Abney, ecommerce, seasonal peak, dimensional weight pricing, DIM, DIM weight

UPS Launches New Service for Sensitive Shipments

| Daniela Forte

UPS launched its Proactive Response Secure service on June 26, which promises to monitor shipments and is considered a risk management solution that will protect customers against any lost profits, according to a press release.