As so-called old-economy catalogers, Wilmar Industries and Barnett took their beatings in a tech-happy stock market. Now high-tech has cooled and Wilmar
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value
Over the years, Spiegel Catalog has assumed more personalities than Madonna – and for the most part, with less success. The current Spiegel catalog tagline
As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that
It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’
The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably
