Doug Kimball is Vice President, Global Solution Strategy at Stibo Systems. He has more than 20 years of experience in the Consumer Goods Data and Supply Chain business. Previously, he held roles at companies including JDA and Nielsen.
In years past, the term “peak season” has typically referred to the higher sales, and in turn the higher profits, retailers see in late Q4. Here are just a few areas retailers are using peak season data to improve future strategies, as well as some questions to consider.