Eye on B-to-B: Must-Have Features for B-to-B Websites
To be effective, all e-commerce sites need intuitive navigation, speedy load times, and clear disclosure of privacy statements. But business-to-business
New Web Catalogs
Collegiate Pacific In January, two years after it debuted an informational Website, sports equipment manufacturer/marketer Collegiate Pacific launched
Redesign Sets Aerosoles Off on the Right Foot
The new year brought a new look for Aerosoles. The Edison, NJ-based manufacturer/marketer of shoes and accessories introduced its redesigned catalog with
Electric Odyssey shuts off its power for good
Electrical gadgets cataloger/retailer Electric Odyssey, a division of Duluth, MN-based electricity utility Allete, shut down last week. Electric Odyssey
Edmund Drops Anchor
You can have too much of a good thing. That’s why Edmund Optics recently launched an overstocks catalog, Anchor Optical Surplus. The Barrington, NJ-based
New Catalogs
Headsets.com To spread the word about its telephone headsets, three-and-a-half-year-old marketer Headsets.com mailed its first print catalog in August.
Aerosoles steps out with redesign
The new year brought a new look for Aerosoles. The manufacturer/marketer of shoes and accessories introduced its redesigned catalog with the mailing this
Patriotism sends AlbertsGifts.com sales soarings
A roll of toilet paper imprinted with the likeness of Osama Bin Laden and the phrase “Wipe out terrorism!” is one of the best-sellers at AlbertsGifts.com,
Anchor away for Edmund Scientific
You can have too much of a good thing. And so Barrington, NJ-based Edmund Optics launched an overstocks catalog, Anchor Optical Surplus. The company,
Damez Pins Hopes on Magalog Format
In the current economy, launching a magazine or a catalog seems foolhardy. Established, well-financed magazines such as Mademoiselle and catalogs such