Erin Lynch / LynchMCM

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

Speedo Helps Swimmers Master the Hardest Stroke

| Erin Lynch

The butterfly is one of the most difficult swimming strokes to get right. So the aquatics giant, Speedo, created this cool video showing followers exactly how to master the stroke. We thought this was a great tweet that not only promoted Speedo products but also a sure fire way to keep its customers engaged.

Target Heads to London

| Erin Lynch

Welcome to our new feature that highlights the best tweets from retailers across the universe. Today’s tweet of the day comes from Target as it promotes its trip across the pond to London.

9 Tips for Effective Live Chat

| Erin Lynch

So just how do you make live chat work successfully for your company? We have nine tips to show you how to master the contact center art form.

DC Shoes Aims to Miss

| Erin Lynch

Today’s Tweet of the Day comes from DC Shoes who uploaded this awesome video promoting the companies upcoming “Aim to Miss BMX Tour.”

Meet the 2012 MCM Awards Judges

| Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

J.C. Penney to Change Pricing Strategy Yet Again

| Erin Lynch

On August 1, shoppers can expect to see another new pricing strategy at J.C. Penney, according to an article from Bloomberg Businessweek. The article states that JCP is reportedly “switching to a two-tiered pricing system and promoting price matching …