Erin Lynch / LynchMCM

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

Facebook Acquires

| Erin Lynch

Social media goliath Facebook announced that it has acquired, a face recognition program. The deal brings the technology vendor in-house to Facebook. Terms of the deal were not disclosed.

12 Ways to Compete With

| Erin Lynch

Even though announced the beta launch of AmazonSupply, a store for business and industry folks, it doesn’t mean the end for distributors and wholesalers. Here are 12 ways you can successfully compete against the online juggernaut.

5 Tips to Elevate Your Mobile Commerce Strategy

| Erin Lynch

Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.

Why Customer Experience Leads to Customer Satisfaction

| Erin Lynch

The best takeaway from a recent Foresee satisfaction index is that in order to keep your customers satisfied, you need to consistently meet their expectations. The study found that the higher satisfaction of a site leads to an improved customer loyalty. It also could increase the likelihood that a consumer will make additional purchases in the future. Here’s more from the survey.

Can J.C. Penney Recover From First-Quarter Loss?

| Erin Lynch

One takeaway from the J.C. Penney profit loss is that when your customers bank on weekly coupons and designated sales days, you don’t change a thing. Just check out #JCPenney on Twitter and you will hear from thousands of customers who are not happy with the company’s 2012 facelift.

Survey Says Consumers Want a Crosschannel Shopping Experience

| Erin Lynch

According to Hybris, the survey indicates that consumers want the convenience and simplicity of online shopping and a hassle free and effortless returns process. But when it comes to customer expectations vs. retailer capabilities, surveyors found that retailers fell flat.