Erin Lynch

[email protected] / LynchMCM

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

FedEx VP Opens Up About All Things Amazon

| Erin Lynch

Patrick Fitzgerald, FedEx Service senior vice president, sat down with Fox Business on Cyber Monday to candidly discuss the possibility of Sunday deliveries, the future for seasonal hires, and the much debated hot topic of Amazon drones.

Skechers Plans Upgrade to Belgium Distribution Center

| Erin Lynch

U.S. based footwear merchant Skechers announced that it is planning a major investment and technology upgrade to its European distribution center in Belgium. These investments will improve performance and prepare the facility for a future expansion.

Consumers Open Up About Holiday Shipping Preferences

| Erin Lynch

Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.

How Ad Extensions Can Spice Up Your Marketing Experience

| Erin Lynch

As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.

INFOGRAPHIC: How Ad Extensions Can Spice Up Your Marketing Experience

| Erin Lynch

As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season. In this infographic from Kenshoo, merchants will begin to understand the importance of expanding paid search efforts and opting-in to ad extensions to capture relevant searches.