Gaurav Deshpande

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Gaurav Deshpande is VP of marketing at HyperTrack. He is a seasoned technology executive focused on building winning teams to scale from Series A to unicorn and beyond. Prior to HyperTrack, Deshpande scaled three hypergrowth startups: i2 Technologies, Trigo and TigerGraph.

Uber Eats cyclist delivery location tracking feature

Delivery Location Tracking Is Lacking

| Gaurav Deshpande

In 2023, why is delivery location tracking for a $10 meal better than for a $3,000 couch? Nearly everyone has become accustomed to real-time location tracking and updates thanks to apps like Lyft and DoorDash, so the generational gap in expectations is closing. Location services have become a must-have instead of a nice-to-have capability.