Gina Valentino

5 Tactics to Reactivate Lapsed Customers

| Gina Valentino

Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.

Getting back into direct mail

| Gina Valentino

Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s

Back in the day

| Gina Valentino

While This May Seem Like an Urban Legend, there was a time when the default rate, or unknown keycode capture rate, was 4%. I recall about 15 years ago