Gina Valentino

5 Tactics to Reactivate Lapsed Customers

| Gina Valentino

Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.

Getting back into direct mail

| Gina Valentino

Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s

Making the most of matchbacks

| Gina Valentino

How’s your keycode capture rate these days? When every order counts, you need to know where they’re coming from. Matchbacks can give you better visibility