5 Tactics to Reactivate Lapsed Customers
Reactivation efforts are important to the heath of your business, so include a reactivation effort with every planned marketing contact. Here are 5 tactics you can use to reactivate your lapsed customers.
How to Shape Up Your Holiday Circulation Plan
Holiday 2012 is closer than we think. Although it’s the first week in April, it’s time to prepare your contact strategy for the holiday season. Here’s what you need to do now.
It’s April: Time to Set Your Holiday Shipping Strategy
There are 32 selling days this holiday season vs. 30 last year in 2011. These extra selling days are good for business
How to Incorporate Ratings and Reviews in your Catalog
When you design catalog pages, you should include your online ratings and reviews to reveal a 5-star product and provide evidence that customers love the product. This technique works whether you’re introducing a product or a showcasing one you
Getting back into direct mail
Many multichannel merchants have cut back on or even eliminated the mail channel in recent years because of the high costs associated with print. That’s
How to Leverage Enhanced Customer Data
Each customer transaction and database update provides new perspectives on buying behavior and changes in the marketplace
Modify square-inch analysis to fit your business
While some of us love diving into the minutia of square-inch analysis, others may find this an unenviable yet necessary task of mathematical gymnastics.
Get a better circ plan by Friday
DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing
Creative on a shoestring budget
Your catalog creative budget has been cut, but your revenue expectations have not. Can you manage these opposing directives? Yes, if you look carefully
Back in the day
While This May Seem Like an Urban Legend, there was a time when the default rate, or unknown keycode capture rate, was 4%. I recall about 15 years ago