Paginating with Punch
We all know that merchandise is king in the catalog world. But we sometimes need a reminder that how and where we place product in a book is every bit
Pump Up Performance
Want to improve the look
Creative Scheduling
Do you find that your catalog production team rarely meets deadlines? Is their work incomplete much of the time? Are you convinced that there’s no way
Gotcha Covered!
If you haven’t done it lately, it’s time to take a hard look at your catalog covers. This single most important page in a catalog should not be taken
Creative That Packs a Punch
If your catalog business can’t do better, skip this article. (And call Catalog Agethey’ll want to do a cover story on you!) But if you think you can improve
9 tips for Web catalog creative
How to present and sell products online For as many advantages as the Internet has provided print catalogers – a new sales channel, a customer acquisition
YOUR NEW BRAND IMAGE
What you need to know to successfully position your brand for a unified image across various selling channelsIn today’s selling environment, there’s no
The 10 BEST Catalog Covers
No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,
The 10 most common creative mistakes
A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative
Using customer data to drive creative
While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the