Broadening the aperture to expand into new markets is one of the best ways to grow your business and increase profits. The real challenge is fully optimizing the potential of cross-border ecommerce. For businesses currently offering a cross-border experience, it’s imperative to constantly be improving the experiences and thinking about what you can be doing better.
One of the most common mistakes online retailers can make when expanding globally is presenting international visitors with a site experience that mirrors their domestic site. To keep global online shoppers engaged long enough to make a purchase while addressing all of their needs, it’s critical to truly understand where they are coming from, and not just based on their geographic location. 3 important factors U.S. retailers need to understand and address to meet international shoppers’ needs for overall global ecommerce success include