Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.
Guy Atzmon is senior vice president of creative & industry solutions for SundaySky. He joined the company to form and lead the in-house creative department. Today, he oversees personalized video solutions for global brands, implementing them into SundaySky’s vertical offerings and platform strategy.
Guy started his career as a freelance print, web and video graphic designer for the fashion, nightlife and film industries in New York. In 2003, Guy joined RhinoFX, a top visual effects and design studio. His work at RhinoFX gained him the prestigious “First Boards Award” for up-and-coming talent in the motion graphics field. His work was also featured in online and print publications such as Shots, Boards, motionographer.com and many more. In 2007, Guy joined the creative department of BBDO Israel, one of the top advertising agencies in the world.