Heather Retzlaff

Live from Shop.org: Marrying Innovation and ROI

| Heather Retzlaff

Anaheim, CA–Innovation is the art of knocking off a great feature from your competitor?s site and mirroring it on your own, said Lauren Freedman, president of the Chicago-based E-tailing group, during an Oct. 6 session at Shop.org?s Annual Summit.

Schwan’s Goes Gourmet

| Heather Retzlaff

Schwan’s may be known best for its home delivery of frozen foods in its distinctive yellow trucks, but the company is venturing into fancier repasts.