For fashion retailers, the COVID-19 situation presents an assortment of challenges as not only have people’s priorities and needs changed but, for many, shopping for clothing is an inherently in-person activity. Here are 6 ways fashion retailers can connect with customers online while physical shopping is on pause to drive sales.
Jake Chatt is the Head of Brand Marketing at Nosto. He has a decade of experience working for various technology companies, both B2B and B2C, where he has brought creative marketing campaigns to life and built communities among his audiences. Jake believes technology can help businesses better serve their customers and their communities, and has spent his career helping amplify technologies he believes do so.