Product recommendation quizzes allow merchants to grasp the holy grail — zero-party data — information that customers intentionally share with you. Shoppers will gladly provide their information when your quiz is helpful and respectful. They won’t if it’s too complex or if it stands in the way of their shopping journey.
Personalization on ecommerce sites is everywhere, and research suggests it works. Still, we have by no means reached the limit of what personalization can do. As technology evolves and we learn how consumers respond to personalized experiences, new trends and capabilities will emerge. Here are 5 things to look for in 2021.