Jasmine Brown

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Bass Pro Shops Personalizes the Catalog Experience

| Jasmine Brown

The days of large, general interest retail catalogs are gone, replaced by highly personalized pieces of varying lengths and levels of complexity, each targeted to meet the needs of a very specific audience. If the marketing effort involves hundreds of thousands of individual SKUs, the level of difficulty goes to 11.

6 Shipping and Mailing Tricks to Save You Money

| Jasmine Brown

Small merchants can transform their shipping and mailing operations into an asset rather than a nuisance and cost center. A focus on quick wins that add up over time can fatten your profit margins while delivering increasingly better customer experiences.